Media Kit Information

Media Kit & PR Collaboration Overview

Michael S. Peterson

Content Creator | Mental Health Advocate | Diabetic Lifestyle Blogger | Tech Enthusiast

📧 hellocupcakeitsme@gmail.com

🌐 Hello Cupcake It’s Me Podcast + Blog

🎙️ Streaming on: Spotify | iHeartRadio | Apple | Amazon | Samsung | and more

Let’s Work Together

Hello Cupcake It’s Me is an authentic, down-to-earth lifestyle and wellness platform that highlights product reviews, personal development, and health-conscious living—with a dose of real talk and humor. I’m always looking to collaborate with brands that align with my mission of accessibility, wellness, and everyday practicality.

Whether you’re launching a new product, service, or brand campaign, I offer genuine, experience-driven content through:

Product Reviews

Business or Website Features

Sponsored Giveaways

Social Media Amplification

Guest Appearances or Cross-Promotion

Podcast Sponsorship or Mentions

If that sounds like a fit, feel free to reach out directly at hellocupcakeitsme@gmail.com.

About Me

Hi, I’m Michael—a 44-year-old diabetic male navigating life one insulin injection and tech gadget at a time. I’m a Washington State Certified Peer Counselor, a passionate mental health advocate, and someone who knows what it’s like to live on a shoestring budget and still want quality, joy, and peace of mind.

Since 2010, I’ve been blogging and podcasting my way through chronic illness, creativity, and personal growth. My journey began after a doctor’s visit shook me to my core: lose weight or lose a leg. That moment sparked a fire in me to not only take charge of my own life—but to help others take charge of theirs, too.

I’m also an amateur photographer, graphic designer, and digital storyteller. I own and operate two online platforms:

Hello Cupcake It’s Me – Blog and podcast focusing on wellness, self-care, product discovery, and lived experience.

Ok Let Me Review It – Dedicated review blog that dives deep into real-world testing and feedback.

I’ve worked with brands like Warner Brothers, Netflix, Roku, PaidViewPoints, Keurig, and Kellogg’s—and I bring both a loyal audience and a unique, authentic voice to each partnership.

Audience Snapshot

Primary Demographics:

Adults aged 30–70

Individuals living with or caring for someone with Diabetes

Budget-conscious families

Mental health communities

Tech and gadget lovers

Top Platforms:

Blog | Podcast | TikTok | Instagram | Facebook Group | Reddit

(Full analytics and audience insights available upon request.)

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Product Reviews

I offer honest, thoughtful reviews based on lived experience and testing. Reviews are done at no monetary charge, though I do request a full-size product sample to keep for evaluation purposes.

Review turnaround: 1–2 weeks

Social promotion included (platforms vary by product)

If you'd like to include a giveaway, I’ll handle the promotion, entries, and winner selection via Random.org. I do ask that the prize is shipped directly to the winner from your company.

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Site/Business Features

Why collaborate?

Boost SEO through authentic keyword-rich content

Reach niche audiences organically

Build brand trust through real-person engagement

If you'd like to be featured in a blog post, podcast mention, or cross-platform share, I only ask that your product/service aligns with a family-friendly tone.

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Final Notes

I’m always excited to discover and share products and services that truly make a difference—whether that’s for health, happiness, or just a little everyday convenience.

Let’s make something meaningful together.

Warmly,

Michael S. Peterson

📧 hellocupcakeitsme@gmail.com

🌐 [Hello Cupcake It’s Me – Podcast & Blog]